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irvin

How to win and keep customers via email...

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Just received this jewel of a marketing communication from Sonoma WireWorks (a company I never heard of until now):


Become a DrumCore 4 Beta Tester

Rebuilt from the ground up, DrumCore 4 is an AAX/VST3/AU plug-in instrument with royalty-free 24-bit audio loops, MIDI loops, and multi velocity sampled drum kits.

Most of the 1st Wave of beta testers have received their beta drives. It will be sent to others as more systems are supported.
Get your hands on the beta!

1st Wave - Mac: DrumCore 4 Prime Flash and DrumCore 4 Ultra AAX/VST3/AU Plug-in Beta for 64-bit hosts [...]

To apply to the beta program, pre-order DrumCore 4 (Lite, Prime or Ultra) or any DrumCore 4 Upgrade. You will be emailed an application to the beta program. New DrumCore 4 Installation Videos, a Quickstart Guide, FAQ, and a private beta tester forum have been posted to help with testing.

[...]

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I'm really dying to pay in advance for some unfinished product in order to have the honor to help the developer fix all the bugs...lol

Pure marketing genius!!!!

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